Opportunity is everywhere.Uber. Uber will sell ad space on the roofs of its drivers' cars by location and time of day. WIRED spoke with a physicist at Argonne National Laboratory to find out how acoustic levitation works and what it's used for. US car sales have fallen sharply during the crisis, with many dealerships closing or limiting sales. The units will feature two-sided, internet-connected screens on Uber vehicles. Additional vehicle insurance may be required. Uber says you can't always choose how you travel, which is how people get stuck in unpleasant situations. We want to hear from you. The City Council is yet to vote on the bill. NEW YORK — A recently revived New York City rule barring advertisements from the rooftops of Uber and Lyft cars has rankled drivers who argue the measure limits their earnings. Key Points Uber’s self-driving car division, the Advanced Technologies Group (ATG), has taken a new approach to autonomous driving since a fatal crash involving one of its vehicles. Got a confidential news tip? Uber said it can geofence creative content "for the ideal audience," which means it can show specific ads for places that are nearby. eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Uber testing ad displays for its cars, YouTube attempting to invite more edgier advertising, Netflix making deals to extend its reach, Plex launching a free, ad-supported streaming service, Americans tell us their favorite Thanksgiving pie flavor, and more. Sign up here! ‍♀️ Want the best tools to get healthy? Uber is launching a way for advertisers to display ads atop its vehicles that will give drivers a new way to make money and may boost Uber revenues. Here are several more services that may be available in your city: Uber Hourly: Reserve a dedicated car on an hourly basis. The network will launch first in Atlanta, Phoenix and Dallas. This scheme also provides an extra revenue source for drivers, whom Uber has to keep happy, without dipping into the company’s coffers. The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries. Ridesharing at new heights. Connect 1-4. Now, it’s launching a digital lattice of a different kind. It identified people who often visited comic stores and events and who had gone to theaters showing the movie. Then it tracked the fans and showed ads in the malls, transit stations, and other places where they tended to go. The network will launch in Atlanta, Phoenix and Dallas to start in April starting with 1,000 vehicles equipped with digital screens. A Lyft representative declined to provide details on how it might use Halo’s technology. Uber didn't respond to requests for details Monday afternoon. Digital ads are chosen by Uber and displayed on all vehicles in the cartop display program in your city. Learn more. All Rights Reserved. Uber Pet: Bring your pets along for the ride. Next. It will start with 1,000 cars and pay drivers $300 to install the screen, which is about 4 feet long and sits atop a roof rack. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. That sort of tech can make ads—which easily fade into a viewer’s mental background—more compelling, Pearce adds. Sign up for free newsletters and get more CNBC delivered to your inbox. The announcement comes a few days after Lyft said it had acquired Halo Cars, which lets ride-hailing drivers make money from car-top ad displays. Data is a real-time snapshot *Data is delayed at least 15 minutes. 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